SELCO Solar Pvt. Ltd, a social enterprise established in 1995, provides sustainable energy solutions and services to under-served households and businesses. It was conceived in an effort to dispel three myths associated with sustainable technology and the rural sector as a target customer base: 1) Poor people cannot afford sustainable technologies; 2) Poor people cannot maintain sustainable technologies; 3) Social ventures cannot be run as commercial entities. SELCO currently employs about 150 employees in Karnataka and Gujarat spread across 23 energy service centers. Since 1995, we have sold, serviced and financed over 100,000 solar systems to our customers.