Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer. Nirma, the proverbial �Rags to Riches� saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 18,000+ employee-base and annual turnover is more than 7,000 Crores INR. Nirma is a customer-focused company committed to consistently offer better quality products and services that maximize value to the customer.